Born in Toronto, Canada, I took my love for words and storytelling and found my way into design. Now I'm a senior content designer specialising in end-to-end content strategy. I work at the cross between language, structure, and user experience, shaping products that are easy to understand and hopefully fun to use.
It's important to stay closely aligned with the product designers I'm working with. It's always best to move forward if we have the same view of the problem space. My design approach is lead through inclusiveness and accessibility, with the confidence to advocate for the user.
One of my favourite parts of content design is taking apart and building concepts to look at every possible way of uncovering a solution.
I want to continue designing products that solve problems, with teams that inspire me and challenge my thinking.
Here's some of what I've been working on. Case studies available if you'd like to dig into the details.
End-to-end content planning across complex consumer and B2B products, from discovery to delivery.
Clear, strategic microcopy informed by information architecture and design systems. Writing content that serves both user needs and business goals.
WCAG 2.1 AA compliance, plain language, inclusive design, and embedding accessible practices into engineering workflows.
Building content guidelines, terminology guides, and reusable content standards within component libraries.
Planning and conducting user testing sessions, translating findings into content decisions and iteration.
Advocating for content strategy in product planning alongside designers, researchers, PMs, and engineers.
