Content designer with 6+ years leading end-to-end content strategy across consumer and B2B products. Driving clarity, accessibility, and user-centred thinking from discovery through delivery.
Born in Toronto, Canada, I took my love for words and storytelling and found my way into design. Now I'm a senior content designer specialising in end-to-end content strategy. I work at the cross between language, structure, and user experience, shaping products that are easy to understand and hopefully fun to use.
I've worked across fintech, consumer apps, and food delivery, collaborating with designers, researchers, PMs, and engineers to shape product vision and deliver measurable UX outcomes.
One of my favourite parts of content design is taking apart and building up concepts in Figma and looking at every possible angle of how we can solve a problem.
Currently at Bumble Inc, delivering cohesive content, and balancing different product goals for teams, including revenue, growth, profile, and discovery.
Here's some of what I've been working on. Case studies available if you'd like to dig into the details.
End-to-end content planning across complex consumer and B2B products, from discovery to delivery.
Clear, strategic microcopy informed by information architecture and design systems. Writing content that serves both user needs and business goals.
WCAG 2.1 AA compliance, plain language, inclusive design, and embedding accessible practices into engineering workflows.
Building content guidelines, terminology guides, and reusable content standards within component libraries.
Planning and conducting user testing sessions, translating findings into content decisions and iteration.
Advocating for content strategy in product planning alongside designers, researchers, PMs, and engineers.
